Client success stories & insightful articles from our expert consultants.

Case Studies

Clear Assured and Chaucer Group

“Clear Assured set a very high bar and to be recognised with Gold status shows our hard work is bearing fruit. It’s given us confidence that our initiatives really are making a difference.” - Richard Milner, CEO

Leading reinsurance group, Chaucer, attained Clear Assured Gold accreditation in 2024.

LGBTQIA+, Pride Month Gareth Headley LGBTQIA+, Pride Month Gareth Headley

What is rainbow washing?

During national campaigns that celebrate LGBTQ+ inclusion or campaign for equality within society, we often see organisations swapping to a rainbow-coloured version of their logo and rolling out positive campaigns.

When these marketing practices don’t reflect your values or commercial practices, you risk alienating the very communities you claim to support.

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